In preparation for the official web series release, I coordinated marketing efforts that emphasized brand recognition and consumer outreach. The platforms that was primarily in focus was YouTube, Twitter and Instagram. Primary reason being that at the time, those where the platforms that had the highest likelihood of organically increasing general traction. Results where mixed due to miscommunication on all sides, but the end result was the desired goals being accomplished in spite of setbacks. 

Increased YouTube followers from 500 – 50K in 4 months through direct viewer engagement

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