Project Details

Client: Microsoft

Location: Los Angeles, CA – Seattle Washington

Year Completed: 2017

Type: Campaign Marketing

Adviser: Kyle Reeda

Project Details

Coordinated campaigns specifically in their Xbox division, reigning in audience testing and consumer perception.  Capitalized on a thriving internet population to spread awareness and increase. program effectiveness. Managed content development, audience testing, strategic planning, and market segmentation.

Increased engagement rate by 15%, reduced negative follower responses by 15, established social media strategy that established consistency, reduced unfollows by 35%   


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